Meet the mum
Determined to simplify sleep.
Using science-backed sleep tactics, Isabella is ready and raring to be your trusted assistant when navigating your little one’s sleep.
A sleep deprived speed date with
Isabella Young
-
I am a translational neuroscience and psychology researcher and project manager by trade and am passionate about making complex information digestible and clear.
-
As a new mum, I was overwhelmed by the volume of conflicting information on how to improve and support my bub’s sleep. I wanted to find out what the science says about baby sleep and so, Snug Co was born (…figuratively).
-
I have a Bachelors of Science in Neuroscience and Psychology, a Post Graduate Diploma of Advanced Psychology and am a Certified Infant and Child Sleep Consultant.
To further my education in sleep, I am in the process of completing my Masters in Medicine (Sleep Medicine).
-
Every baby is unique, so there’s no one-size-fits-all solution when it comes to sleep. My non-judgemental, mental health-focused approach prioritises the well-being of you, your baby, and your whole family. I work with you - offering options, guidance, and support - to make simple, effective changes together, not just for you. By optimising sleep pressure, refining sleep hygiene, and adjusting daily routines, I empower you to create a sleep environment that naturally supports better rest while keeping your family’s needs front and centre.
I know sleep training is a hot topic, but it’s not the only tool in a sleep consultant’s kit - indeed, it’s not even in my top five. When structured settling approaches are appropriate, I offer a range of methods - from non-traditional sleep training techniques and gradual approaches to traditional sleep training when it’s the right fit for your family. Together, we’ll decide on the best path for your little one, ensuring that any changes are made with care, respect, and full support for your baby’s emotional well-being. You’ll always be asked what you want to do and how.
We don’t judge you on how you parent, we simply provide informed options and support you to carry out your choice.
ISABELLA YOUNG
•
CERTIFIED BABY & CHILD SLEEP CONSULTANT
•
ISABELLA YOUNG • CERTIFIED BABY & CHILD SLEEP CONSULTANT •
The Snug Cycle
A Snug Co. initiative to help more families access sleep support.
-
Meet our pay-sleep-forward program.
For every sale that Snug Co. receives, 5% of the proceeds go towards the Snug Cycle initiative - giving low-income families the opportunity for free sleep support when they need it most. This means any parent who accesses Snug Co’s services is directly helping other families receive the support they need.
-
When Isabella was a new mum and struggling with her son’s sleep, she felt she couldn’t access the professional sleep advice she needed due to financial constraints.
“I didn’t know whether it would be worth it. I didn’t know if I’d be frustrated. I had spent over $500 to not see drastic changes. I didn’t know if they would listen to how I wanted to respond to my child. I didn’t know if sleep support was ever actually personalised.”
Sleep is a cornerstone of well-being, not only for our children, but for parents too. For that reason, it should never be assumed that parents can do their best when they’re running off fumes - and we shouldn’t be leaving parents in that formula alone.
That’s why Snug Co developed the Snug Cycle, to give access to sleep consultants not just for those who can afford it, but so a good night's sleep could be accessible to all families.
-
Whilst we’d love to can’t provide free support to everyone, the world doesn’t really work in that way. So we’re starting with Snug Cycle, to bring about the change we want to see and to provide you, or your loved ones, with free sleep support.
With every booking made with Snug Co, 5% goes directly into the Snug Cycle fund - meaning every single Snug Co client is making a huge difference.
If you are a Snug Cycle recipient, you will have the opportunity to pay what you can or access any package free of charge. You may choose to simply have one of our handy downloadables or you may require the Complete Sleep Support Package free of charge. It is up to you to decide how Snug Co can best help you.
You can nominate yourself, or your loved one, to go into the draw to be the next Snug Cycle recipient. No frills, no newsletters, just the opportunity to access the support you require.
Work with us
Snug Co. provides easy to understand, evidence-based sleep support, making you more knowledgeable and confident about your child’s sleep.